Thought Leaders: The Alter Group on Branding Real Estate

Read Richard Gatto’s New Article

With Forbes about to launch the first global line of branded office towers, it’s clear that branding isn’t just for breakfast cereals and fast cars any more. But how do you brand commercial buildings or even a portfolio so it commands a premium in the market? What lessons can we learn from brands as different as Trump and Apple Computers?

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The Alter Group    |    5500 W. Howard Street    |    Skokie, IL 60077    |    phone 847.568.5897

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