Detroit-area hospital brands new MOB

BEAUMONT ALLOWS PRIVATELY OWNED FACILITY TO USE ITS WELL-KNOWN NAME

By Jessica Griffith

 

By lending its familiar brand name to Beaumont Medical Building – Lake Orion, the system is giving the privately owned MOB instant credibility.
Rendering courtesy of Orion Mall Associates

An established family-practice doctor needed room to expand his offices.

A regional hospital wanted to increase its visibility in a rapidly growing Detroit suburb without investing in real estate.

The result is a new, 88,000 square foot medical office building (MOB) in Lake Orion, Mich., about 40 miles north of Detroit and 17 miles north of Troy.

Beaumont Hospitals agreed to place its name on the building, providing a recognizable brand for patients. Beaumont operates two suburban hospitals,

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