Guest Column: Challenge your assumptions of MOBs

Attitudes Are Changing Regarding Medical Office Building Ownership

By James M. Moloney

Stop a successful hospital executive on the street and ask him or her to name the most important strategies for success. Invariably, mastering physician/hospital relationships will be on the executive’s short list. Strategies that both increase physician loyalty to a specific hospital and address patient preferences for a coordinated hospital/physician experience have been the stock and trade of hospitals for decades.

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