Blueprint deploys coordinated behavioral healthcare and senior housing marketing strategy to deliver best-in-market pricing for Institutional REIT
Blueprint’s Behavioral Healthcare and Seniors Housing Team successfully advised a nationally recognized healthcare REIT to market a Washington state seniors housing asset.
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Located in the Bremerton, WA area, the existing asset was identified as an ideal candidate for either a behavioral healthcare provider, based on strong demand and reimbursement in the state, or a strategic regional senior housing operator who had economies of scale in the region
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Blueprint deployed a dual marketing campaign receiving offers from both behavioral and seniors housing operators. Ultimately, a large regional senior housing operator, who Blueprint has closed with previously, ultimately secured and closed the transaction
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Identifying an acquirer with a proven closing track record was a main focus of the buyer vetting process, since Blueprint procured offers from both behavioral and seniors focused groups thereby creating a market for best-in-class pricing for the asset
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