Moving forward, the company will be known as MedCraft Healthcare Real Estate, LLC
MINNEAPOLIS (Jan. 20, 2016) – Frauenshuh HealthCare Real Estate Solutions – a national leader in the development, financing and management of ambulatory care and medical office buildings – announced a new corporate name to more precisely reflect the services it provides to its health system, hospital and physician partners. The company will be known as MedCraft Healthcare Real Estate, LLC (MedCraft), effective immediately. Frauenshuh Commercial Real Estate Group remains as a separate entity and will continue to operate on an independent basis and be led by its existing management team.
The name MedCraft was selected to describe the two most important components of the company’s purpose: its dedication to making a difference in health care and its expertise in crafting solutions that meet the needs of its partners and communities served. The bold new logo features four quadrants representing the company’s values: Accountability, Dedication, Collaboration and Innovation. Together, the name and the mark represent the company’s vision to be a collaborative, forward-thinking organization.
“We feel MedCraft accurately describes our role in reshaping health care with our health system partners through each project we develop,” said MedCraft Principal Eric Carmichael. “Our new name and logo speak to our values and unique experience, capabilities, and collaborative approach.”
In addition to the new name, the company announced a new corporate tagline: “Trusted Partners. Proven Results.” The tagline emphasizes MedCraft’s commitment to its health system, hospital and physician partners as well as its track record of successfully developing more than 75 health care facilities in every region of the country. The company also bases its success on the strategic and operational results each project achieves for its partner organizations.
“We have a dedicated team with deep expertise and experience in the development, financing and management of health care facilities,” said Jon Lewin, chief financial officer, MedCraft. “Our goal was to create a brand name that accurately reflects the skill, ingenuity and commitment our team brings to each project.”
Since 1983, the company has completed more than 75 projects nationwide and it has been rehired more than 48 times by 15 of the nation’s leading health systems.
About MedCraft Healthcare Real Estate, LLC
At MedCraft Healthcare Real Estate, we partner with health systems and provide the capital, development expertise and planning capabilities to create new health care facilities that respond to today’s rapidly evolving health care industry.
To learn more about MedCraft and its projects, visit www.MedCraft.com.
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