■ ERDMAN recently hired Jenne L. Meyer as VP of the ERDMAN brand. Ms. Meyer has more than 20 years of experience in branding, marketing, market research, and marketing innovation in the healthcare sector. She most recently served as the director of Global Strategic Marketing at GE Healthcare, where she was “instrumental in building and growing the education services business globally,” according to a news release from the Madison, Wis.-based healthcare consulting, facility planning, development and design-build firm. She now leads ERDMAN’s strategic brand development and marketing initiatives, including: brand evolution; market entry; new audiences; acquisitions; customer insights; and integrated communications in both the traditional and digital media.
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