Jenne L Meyer, Ph.D. brings 20 years of strategic marketing and consumer behavior to ERDMAN
MADISON, Wis. (June 18, 2014) — ERDMAN, a national leader in healthcare consulting, facility planning, development and design-build, has hired Jenne L. Meyer, Ph.D. as Vice President of ERDMAN Brand. A senior-level marketing professional, Meyer brings more than 20 years of experience and extensive knowledge of branding, marketing, market research, and marketing innovation in healthcare to ERDMAN. In her new role, Jenne will be leading strategic brand development and marketing initiatives, including: brand evolution; market entry; new audiences; acquisitions; customer insights; and integrated communications in both the traditional and digital media.
“I am very pleased to have Jenne joining the ERDMAN team. Jenne’s experience working with other notable brands like Harley-Davidson and General Electric will help us communicate to the market that ERDMAN is here to positively impact the delivery of healthcare in this country” said Brian Happ, ERDMAN President and CEO. “We are in a perfect storm that involves the healthcare industry’s drive to outpatient and ambulatory services which play to ERDMAN’s strengths. Jenne will lead our efforts with raising the awareness about how ERDMAN can help our clients with their strategic needs.”
Jenne most recently served as the Director of Global Strategic Marketing at GE Healthcare where she was instrumental in building and growing the Education Services business globally. Prior to GE, Jenne launched several new services at Harley-Davidson Motor Company, including the Rider’s Edge Harley-Davidson Academy of Motorcycling and the Travel and Tours business. She was also one of the key members of the design team responsible for designing and building the Harley-Davidson Museum in Milwaukee, WI.
“I’m very excited to join ERDMAN. While ERDMAN has a strong legacy of being a trusted healthcare partner delivering strategy, capital, and real estate solutions to clients, they continue to be at the forefront in meeting client’s needs in the ever changing healthcare market” said Meyer. “The strong leadership, values and culture, desire to innovate, and entrepreneurial spirit of ERDMAN, coupled with strong demand for their services are a perfect match for me.”
Jenne, a Milwaukee native, holds a Bachelor’s in International Relations from the University of Wisconsin, Milwaukee, a Master in Business Administration from Cardinal Stritch University, and a Doctorate in Consumer Psychology from Capella University. Jenne serves as a Board Member and Executive Committee Member of BizStarts Milwaukee which helps startup and growing companies create jobs by teaching them the tools of entrepreneurship and connecting them to key resources. Jenne is also an Adjunct Professor teaching graduate courses in marketing and entrepreneurship at the Milwaukee School of Engineering’s Rader School of Business.
About ERDMAN (http://www.erdman.com)
ERDMAN SM works as a trusted partner to ensure our client’s facility strategies are aligned to achieve their goals. Our integrated approach combines strategy, capital and real estate through a foundation of collaboration and strong relationships. We strive to create inspired, efficient, patient-centric environments that drive exceptional healthcare outcomes.
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