Boldt Co. sees the potential to develop health campuses nationwide
By John B. Mugford
Milwaukee-based firm working on first such project near Colorado Springs
Providing healthcare services has long been a reactive endeavor, with most of the care being given to the sick or injured. It’s the method by which our healthcare system was created and the fundamental way providers have long been paid.
These days, however, especially with the ongoing implementation of the Patient Protection and Affordable Care Act (PPACA), more and more physicians and health systems are being proactive – touting the concept of wellness and prevention.
While the payment system has yet to make it profitable to focus on such a course, some providers are starting programs now in anticipation of the day when it will be.
Real estate projects are often integral in the implementation of such a strategy, with a number of health systems counting on new facilities to help brand themselves as providers of wellness and prevention services; in some cases, they’re partnering with well-known fitness firms to do so.
A case in point can be found in Monument, Colo., a new and rapidly growing community about 20 miles north of Colorado Springs.
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