Product Focus: MOB sales bottom out

BUT EXPERTS FORESEE A POSSIBLE TURNAROUND

By John Mugford

Call it a year to get back on track, and to prepare for the future.

That’s because, for many professionals involved in the marketing and sales of medical office buildings (MOBs), 2009 was a year when MOB sales hit the brakes after a six-year period when sales typically increased substantially year after year.

The slowdown actually started in mid-2008, as the recession finally took its toll on even the healthcare real estate sector, which until then was considered by many to be “recession-proof.” After what’s happened in the past year-and-a-half, many professionals in the business have altered that phrase, calling the MOB space “recession-resistant.”

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