PRESS RELEASE
Birmingham, AL – February 25, 2026
Fairway Investments and Pope & Land Real Estate today announced the commencement of demolition at the Brookwood Village site, set to begin in early March, marking a significant milestone in the site’s long-term redevelopment.
Interest in the future of the site has been significant, reflecting the property’s prominent location and importance to the surrounding communities. While Fairway Investments is not yet prepared to announce specific redevelopment plans, the company emphasized that demolition is a necessary and strategic step to allow progress to continue efficiently while plans are being developed.
“We thoroughly evaluated adaptive reuse, but the building’s age, configuration, and infrastructure ultimately make it impractical for the range of solutions we considered,” said Sims Garrison, Chief Operating Officer of Fairway Investments. “Demolition allows us to move forward decisively, accelerate redevelopment once plans are finalized, and salvage usable materials where possible.”
Roughly half of the existing mall structure will be repurposed for the Andrews Sports Medicine facility. Much of the remaining structure no longer supports modern retail, workplace, or community uses, and its rigid layout limits flexibility for contemporary mixed-use development. Removing the Macy’s building, mall interior, and expansive surface parking will clear the way for a more adaptable, future-ready project better aligned with today’s lifestyle and employment needs.
Fairway Investments views the site as a rare opportunity to create a modern, mixed-use hub that can serve as a gathering place and connective element for neighboring communities, including Homewood and Mountain Brook. The long-term vision is to establish a vibrant crossroads — a defining centerpiece that integrates retail, lifestyle, and potential employment uses reflecting how people live, work, and gather today—and the company looks forward to discussing the project’s development and future direction with the community in the coming months.
Fairway Investments expects to share additional details about the future redevelopment in Fall 2026.
About Brookwood Village:
Sitting on 57 acres between Shades Mountain and Shades Creek, Brookwood Village occupies a uniquely central position surrounded by three of Alabama’s most vibrant communities: Homewood, Mountain Brook, and Vestavia Hills. Conveniently located between Highway 280 and Highway 31, the property has long served as a hub connecting the neighborhoods and people of Jefferson County.
Since its completion in 1973, Brookwood Village was more than just a shopping destination. For decades, it served as a central spot for Birmingham residents to shop, dine, and gather for community events and holidays. However, the effects of changing retail trends and the COVID-19 pandemic ultimately led to its closure. Recognizing the site’s potential and historical significance, Fairway Investments and Pope & Land Real Estate acquired Brookwood Village in 2021 to honor its legacy through thoughtful re-development.
About Fairway Investments:
Fairway Investments, based in Birmingham, AL, is a commercial real estate firm specializing in the development and investment of properties across the Southeast. Founded over 30 years ago, Fairway’s portfolio now includes over 1.9 million SF in retail assets, over 5.3 million SF in industrial assets, over 1.4 million SF in office assets, over 11,700 multifamily units, and over 400 acres of land. In 2009, Fairway Management Group was established to manage Fairway’s owned properties and selectively pursue third-party management opportunities. Now operating as a unified company, Fairway is committed to delivering long-term value through strategic investment, development, and property management.
Fairway Investments and Pope & Land have enjoyed a relationship investing and developing real estate for over 20 years including mixed-use, office, retail, and multifamily.
About Pope & Land Real Estate:
Pope & Land Real Estate, based out of Atlanta, GA, specializes in developing office and mixed-use properties in the Southeastern United States. The portfolio of Pope & Land-led partnerships includes projects throughout the Metro Atlanta area and in Orlando, Jacksonville, Charleston, and Charlotte. Pope & Land has developed and acquired millions of square feet of office, thousands of acres of land and executed billions of dollars in real estate transactions. Notable Pope & Land-led projects include City Park Charlotte, the redevelopment of the former Charlotte Coliseum, the Northwinds and Barrett suburban mixed-use developments and 3630 Peachtree, a vertical, mixed-use project in Buckhead featuring Ritz Carlton Residences on top of office and retail. Pope & Land was also the master development coordinator and office partner for the Braves Development Company and the development of The Battery Atlanta, home to the Atlanta Braves.
Press Contact:
Murray Brown, Investor Relations
murraybrown@fairwayinvestments.com
(205) 255-1678
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