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Industry Pulse: No longer a novelty, retailization Evolves

Convenience, affordability and access drive on-demand care

Urgent care centers in a retail areas, like this one in Georgia, have become a common sight – Photo courtesy of Healthsource Medical Clinic

Although some might still consider healthcare in retail locations to be unusual, it has become a mainstream strategy for many healthcare providers. And now that the novelty has worn off, “retailization” strategies are evolving and becoming more sophisticated.

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