Post-Acute & Senior Living: Calling all ‘parrot heads’ to Florida

Senior community’s theme would be based on Jimmy Buffet’s Margaritaville

By John B. Mugford

A Canadian development firm and a company part-owned by Jimmy Buffett plans to develop a massive senior housing community with 6,900 residences in Daytona Beach, Fla., that would have a Margaritaville theme, based on the singer’s hit song. (Rendering courtesy of Minto Group)

As senior housing projects continue to compete for residents, some of the newer communities are being built with specific themes in order to possibly provide a competitive edge.

For some senior housing communities, being located near certain amenities – such as lakes, mountains, and shopping malls – provides a built-in theme or selling point.

In other instances, senior housing developers have added amenities and themes such as old-fashioned downtowns, numerous golf courses, and others, to attract residents. In Oakland, Calif., for example, one recently developed project added a hobby and craft studio that resembles a 1950s era residential garage where residents can tinker on workbenches.

In recent weeks, it was announced that a new, massive senior housing project is being planned in Daytona Beach, Fla. that would perhaps attract residents who are part of a base of fans known as “parrot heads,’ or fans of well-known singer, songwriter and musician Jimmy Buffet, whose best-known song is likely “Margaritaville.”

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